Jonathan Boulet – Hold It Down [Video]
That insatiable Boulet is back with a shiny new video clip for the whole family to enjoy! Including an all-spitting, all-denim wearing, all-motorbike riding cast, the narrative is a truncated tale of low impact youthful rebellion. Having based himself in Berlin whilst recording his latest album ‘Gubba’ (out now with Popfrenzy), Boulet has presumably traveled many thousands of kilometers in the last year, and it appears his sonic output has experienced a similar transformative journey. Although in saying that, astute listeners would have seen this coming ever since the more hard hitting moments on his 2nd album (such as ‘Trounce’) as well as his various side projects.
This tune has movement and attitude to match the angsty (albeit tongue-in-cheek) vibe of the clip. It’s verbed-out guitar rock and the first time Jonathan Boulet implores us ‘we can’t ignore it, not right now’, it feels like the song has properly arrived.
Maybe this is where he wanted to be all along, far far away from his original incarnation as Modular’s newest summery pop-touting ‘wunderkind’ back in oh when was it again, somewhere around 2010. I remember because I was in uni… the first time.
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